Data Collection (Self-administered survey [web, email, mail])
Cover letter
- on letterhead paper
- signed by most important person possible
- brief explanation of
- purpose of survey
- how results will be used
- why respondent was selected
- why all answers are important
- emphasize confidentiality (if applicable)
- provide contact information for respondents with questions about the survey
- Describe/explain any incentives for participating in the survey and/or consequences for non-participation if applicable.