SURVEY RESEARCH
What is a Survey?
Basic Survey Formats
Why Do a Survey?
But Why Do a Survey?
Before You Plan to do a Survey...
PPT Slide
Basic Survey Designs
Instrument Design
Questionnaire Construction
Questions/Items
Good Questions...
Good Questions..
Response Options
Question Order
Questionnaire Format
Instructions for Respondents
Pre-Test
Pre-Testing the Survey Instrument
Data Collection (Self-administered mail survey)
Data Collection (Self-administered survey [web, email, mail])
Identifying Respondents and Non-Respondents
Monitor Returned Surveys
Follow-up Reminders
WHO to survey?
Why Survey the Entire Population?
Why Sample?
Sample Warning...
Sample Size
Selecting a Sample
Probability Sampling
Response Rates
And then….
Some References
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