SURVEY RESEARCH

2/19/02


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Table of Contents

SURVEY RESEARCH

What is a Survey?

What is a Survey?

Basic Survey Formats

Why Do a Survey?

But Why Do a Survey?

But Why Do a Survey?

Before You Plan to do a Survey...

Before You Plan to do a Survey...

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Basic Survey Designs

Basic Survey Designs

Basic Survey Designs

Basic Survey Designs

Instrument Design

Instrument Design

Instrument Design

Instrument Design

Questionnaire Construction

Questionnaire Construction

Questions/Items

Questions/Items

Good Questions...

Good Questions...

Good Questions...

Good Questions...

Good Questions...

Good Questions...

Good Questions...

Good Questions...

Good Questions..

Response Options

Response Options

Response Options

Question Order

Questionnaire Format

Questionnaire Format

Questionnaire Format

Instructions for Respondents

Instructions for Respondents

Pre-Test

Pre-Testing the Survey Instrument

Pre-Testing the Survey Instrument

Pre-Testing the Survey Instrument

Data Collection (Self-administered mail survey)

Data Collection (Self-administered survey [web, email, mail])

Identifying Respondents and Non-Respondents

Monitor Returned Surveys

Follow-up Reminders

Follow-up Reminders

WHO to survey?

Why Survey the Entire Population?

Why Sample?

Why Sample?

Sample Warning...

Sample Size

Sample Size

Sample Size

Selecting a Sample

Probability Sampling

Response Rates

And then….

Some References

Author: NCS Client

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